Giving Back – a Good Thing To Do…

As a small business owner we are often faced with many tasks and decisions – often all at the same time, or so it seems! After 35 years in business now, you might think that I have figured out all of the right things to do. Whether it be when it is best to invest […]
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Looking For More Business? Time to Start Marketing…

I have been excited this year by several clients who have made the decision to proactively market themselves. In some cases it included a makeover with new materials and website, and also creating a direct mail campaign that included a landing page to track results. For others it was just an update of their current marketing […]
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Creativity – Something to Strive For…

Creativity – a pretty inspiring word. Even for those of us who are not particularly creative, we all seem to recognize something that stands out as being creative. It is different, it is unique, it is inspiring. And in most cases it is very effective! It is interesting to note that even during one of the […]
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How Are You Engaging Your Top Donors…

As a nonprofit organization, you were originally founded with a specific mission – to help individuals or communities better themselves in some way. This is often times a tough road to travel – with countless hours of personal effort and in gathering like-minded individuals to assist you in the day-to-day operations. From the first start-up […]
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Motivation – What Keeps us Moving Forward…

Motivation.  A very simple, yet complex concept. All of us need motivation to move forward, whether we acknowledge it or not. Way back to our earliest stages in life, we used certain forms or motivation to gain what we wanted – even if we really did not understand it at the time. Consider when we […]
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Politics and Marketing – Need to Learn From Each Other…

As I am on the treadmill doing my workout I happen to have CNN playing in front of me. Pretty hard to not get sucked into all of the political talk right now, as we head into the “Super Tuesday” primaries. No doubt it will be interesting to see how it all plays out, and […]
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