Cross-Media Marketing is Important, Including Print…

  When marketing your business, it is pretty important to keep up on what is happening – changes in technology, industry trends, and any new and creative campaigns that others have used successfully. While not everything we see and hear about might be applicable to our own businesses, more often than not we can learn […]
Read More »

The Value of Membership…

The inspiration for this blog came from a recent conference I attended – presented by Epicomm down in Savannah, GA. This is a printing and mailing association, that over the years has brought a number of trade organizations together, and in fact will be merging once again in June with another organization called Idealliance. To […]
Read More »

Giving Back – a Good Thing To Do…

As a small business owner we are often faced with many tasks and decisions – often all at the same time, or so it seems! After 35 years in business now, you might think that I have figured out all of the right things to do. Whether it be when it is best to invest […]
Read More »

Looking For More Business? Time to Start Marketing…

I have been excited this year by several clients who have made the decision to proactively market themselves. In some cases it included a makeover with new materials and website, and also creating a direct mail campaign that included a landing page to track results. For others it was just an update of their current marketing […]
Read More »

Creativity – Something to Strive For…

Creativity – a pretty inspiring word. Even for those of us who are not particularly creative, we all seem to recognize something that stands out as being creative. It is different, it is unique, it is inspiring. And in most cases it is very effective! It is interesting to note that even during one of the […]
Read More »

How Are You Engaging Your Top Donors…

As a nonprofit organization, you were originally founded with a specific mission – to help individuals or communities better themselves in some way. This is often times a tough road to travel – with countless hours of personal effort and in gathering like-minded individuals to assist you in the day-to-day operations. From the first start-up […]
Read More »

Follow

Get every new post delivered to your Inbox.

Join 97 other followers