Marketing today is all about educating your intended audience about what makes you different as a business or organization. Sharing information that is helpful and of benefit to the success of either the business or individual you are looking to engage.
It is not about selling. It is more about partnering and building trust. And more than ever before, marketing requires you to build a network of trusted allies that can help spread your value to others. Just look at all of the social media proliferation in the past couple of years – it is all about networking!
And if you are in the B to B market, don’t just try to market to your customers – rather understand that what is most important is finding ways to help your prospects connect to their customers. Help them to develop products or strategies to gain new customers, and your success is guaranteed!