Twitter Tips for Nonprofits (and the rest of us)

Twitter announced the new “cover” photo and redesign, (see what it looks like here: Today Show)

Since you are going to be choosing a new photo for your redesign, (and you should) I thought it would be a good idea to review some great advice I have read and gathered here for you about using Twitter. If you are not using Twitter you may ask why use it? It is effective for getting short messages out into the social media world, driving traffic to your website, gathering donors, spreading awareness and having a laugh. I really like Twitter, I have those I follow in lists so I can easily click on a list and narrow down my search for information. I can also make these lists private or public and people can subscribe to the lists I have created.

Here are some of my lists: CharitiesNonprofit Marketing, and Cause Marketing that you may find interesting.

Here are some other tips I gathered from Linked In. If you have any to add, please do so in the comment section.

1. Be clear about your goals, message and audience. Why are you on Twitter (reach, awareness, partnerships, branding, listening, learning)? Why does your org matter?

2. Use Twitter has a way to develop partnerships with peers and other orgs.

3. Don’t get off on the wrong foot (more here: http://www.youtube.com/watch?v=aYN_mKHtkck)

4. Know that it’s very different from Facebook (more here: http://www.youtube.com/watch?v=BICuYUYQct8).

5. Follow @kidsareheroes and @hardlynormal – They’ve built a massive following on Twitter.

6. Don’t be afraid to ask questions. Everyone is just as confused as you are.

7. Create a search filter on your org’s keywords and monitor them daily. People are talking about your cause right now.

8. Be prepared to spend a lot of time on Twitter. Nothing will happen over night. Focus only on where you want to be a year from now. That’s why having a mindset of building partnerships is key.

9. The most important person on Twitter is the one you’re tweeting to right now.

10. Sincerity and passion is way more important than the number of followers you have.

11. If you’re not sincerely interested in your cause, you aren’t the right person to be tweeting for the org. @starfocus lives and breaths wildlife when she’s not working at the @NWF.

-Jeanne

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