Category Archives: Marketing

Ideas to Help Market Your Organization…

In my last post I talked about the importance of being proactive in planning out your marketing efforts for this New Year. Especially with the potential for a lackluster economy, when the typical trend is to cut back on marketing, you could have a great impact by actually increasing your efforts with some specific ideas […]
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It’s What We Do…

The inspiration for today’s blog is from Paul Strack, a fellow printer located in North Little Rock, Arkansas. Paul is truly a unique and innovative print company owner who happened to be the recipient of the 2013 NAQP Printer of the Year award. After the recent conference that I had the opportunity to make the presentation […]
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What Is It That Printers Don’t Get…

I read a blog recently from Marcus Sheridan (The Sales Lion) that suggested one of the most powerful forms of marketing your business is to answer questions that interested prospects would typically ask about those in your market or industry. In fact, he would say that the more you share information about common problems that […]
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So Why Is It We Do What We Do…

I was passed along a link to a presentation recently on TED – which is a nonprofit organization that is devoted to ideas that are worth spreading. If you have not visited this site yet, check it out! The presentation was by Simon Sinek, and was actually from a video recorded back in 2009. Simon […]
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We Can Learn From the Earth…

Here in the midwest it has been a very difficult summer season, the draught conditions have had a huge impact on a wide variety of businesses and the environment. From corn crops that are nonexistent to the cattle industry that was literally starved for food, the extremely high temperatures and lack of rain have caused […]
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Twitter Tips for Nonprofits (and the rest of us)

Twitter announced the new “cover” photo and redesign, (see what it looks like here: Today Show) Since you are going to be choosing a new photo for your redesign, (and you should) I thought it would be a good idea to review some great advice I have read and gathered here for you about using […]
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