Category Archives: Non-profit marketing

Posts specifically about the nonprofit industry and their unique issues.

It’s What We Do…

The inspiration for today’s blog is from Paul Strack, a fellow printer located in North Little Rock, Arkansas. Paul is truly a unique and innovative print company owner who happened to be the recipient of the 2013 NAQP Printer of the Year award. After the recent conference that I had the opportunity to make the presentation […]
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Twitter Tips for Nonprofits (and the rest of us)

Twitter announced the new “cover” photo and redesign, (see what it looks like here: Today Show) Since you are going to be choosing a new photo for your redesign, (and you should) I thought it would be a good idea to review some great advice I have read and gathered here for you about using […]
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All That’s Old Is New Again…

One of the lessons I learned fairly early in business is that you need to always keep up with emerging trends. One of the best ways to do this is by reading and learning – either thru classes, seminar, webinars or other blogs. And while there is a never-ending supply of new reading materials, some […]
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Small Printers Offering Video Services – Xerox Blog

Video – whether you use You Tube or Vimeo, you should be using video as part of your marketing campaign. It will help with your website’s SEO rankings and will more importantly help connect you with your customers, this is especially important for nonprofits. You can reach so many more people through video at their […]
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What Are You Doing For Your Identity…

In past blog posts and throughout much of our marketing materials, I talk a lot about how marketing is much more than just advertising. To be sure, it is an ongoing “marathon” rather than a single sprint – a matter of building a perception of who you are in the marketplace over a period of […]
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